* Promoting your existing web site..

Many owners of existing websites quickly become dissatisfied with the number or quality of visitations. This always comes down to one of three reasons, 1) the product or service being advertised has no public appeal, 2) the website design may be so unprofessional or badly designed as to "turn off" prospective customers, or more often than not, 3) the website has not been properly promoted and is not well positioned, (if positioned at all) on the search engines and web directories.

Most professional web design firms create a website according to the client's wishes and as a part of the service, take the considerable time and effort to properly submit the new site to the all-important search engines and web directories. Other firms merely design the site then the customer is left "on their own" and the site does not receive the proper promotion treatment it needs, or they offer such a service but at an exhorbitant cost! This is all too common with "in house" built websites, where the site owner takes it upon him/herself to "save money" and create the site, or uses a friend, neighbour, family member or local student involved in a web design course who feels capable of designing the "site of all sites", and who willingly takes on this challenge. Many of these sites are well produced but sadly, most are badly promoted or not designed with search engine/web directory submission requirements in mind! The website owner gets his/her new website online and sits back awaiting the business floodgates to open wide. They are genuinely surprised when this does not happen! This is where we can help you!

In addition to designing websites we have been assisting website owners in promoting their own websites for over eight years now. Successful promotion of a website and dealings with the search engines and web directories (such as Yahoo, Google, AltaVista, MSN, AOL, Lycos etc.. there are many dozens of prime engines & directories, and thousands of minor ones and FFA sites) has become somewhat of "an art". We do not claim to know all there is about these complex listing devices and their inherent algorythims, but we do claim to have success doing what it is we do - promoting sites and increasing business as a result - our satisfied customers tell us this - that's what counts! There are certain categories where our client sites regularily appear on the first one or two pages of the search engine of your choice! That says a lot!

What we offer to existing website owners is a an ongoing Maintenance/Promotion Program where we will do two things for you. The first - we will evaluate your website and suggest immediate coding changes or content revisions/additions, to make your website more "search engine friendly". You can process these changes if you prefer, or we can do it for you - your choice. The second thing we will do for you is to embark on an ongoing program geared towards ensuring a placement on the important search engines under the correct categories. Having a decent placement on a search engine but in the wrong category is just as useless as not being listed at all - (imagine a small town B&B being listed under machine parts - useless!). We will work with the search engines and directories, properly submit your site, resubmit wherever necessary on an ongoing basis to ensure placement and positioning, and work with you in an effort to secure reciprocal links pointing to your site - linking is considered important in the minds of many search engine "robots" or "spiders". (You can learn about "Robots" or Spiders" by going to the WebDocJohn.com Information Resource Website - January 2003 NewsLetter.

In a nutshell, the Access Web Solutions Maintenance/Promotion Program allows for virtually any changes and updates to your site (replace photos, update rates, change seasonal text, indicate "specials" etc..) - and- re-registration" of your site with the TOP 50+ Search Engines (Yahoo, Alta Vista, Gigablast, Snap, Infoseek, Excite, Lycos, HotBot, AOL etc..) a minimum of 4 times yearly! (One thing we can tell you is that our clients on maintenance usually obtain superior qualified "hit" counts - compared to comparable sites not on the program). We usually process change requests within 24 hours, by the way - and clients are very happy with this level of support! The service is excellent (we have been told) and the price fair - good value in today's fast-paced marketplace!

Fees charged for this Maintenance/Promotion service depend on the size and complexity of your website. Ongoing support following this may be had on an optional basis for approximately $150 Cdn. (or $115 US) annually. Not a bad price for improved business results! "Payback" can be a matter of weeks!